The Korean automaker Kia has taken a bold step with its new pickup model, the Tasman. The result is a design that sparks mixed reactions—from excitement to astonishment. Kia hasn’t shied away from pushing boundaries, giving us a vehicle that grabs attention at first glance, though it’s certainly not for everyone. So, what is the new Tasman really like?

A Controversial Look Inspired by Tradition and Experimentation

One glance at the Kia Tasman and you might think of mid-20th-century trucks. The massive KIA logo, prominent plastic elements around the wheels, and a robust front end—all these features are more reminiscent of sturdy trucks than sleek pickups. Yet, design chief John Buckingham defends this new style, saying Kia has created “Opposites United” with the Tasman—a concept where contrasting elements merge to form a unique brand identity. According to Buckingham, “we had to come up with something that would mark a fresh start for Kia, and this design is the direction we’re headed.”

Dimensions and a Comfort-Filled Interior

Kia has focused not only on looks but also on space and comfort. At 5.4 meters in length, the Tasman offers a spacious interior, especially for rear passengers, who enjoy more legroom, shoulder room, and headroom than in competing models. The interior is minimalist and modern, with two connected displays on the dashboard, climate control dials, and stylish touches like dual wireless phone chargers and differential lock buttons. Kia is even eco-conscious, using recycled plastics and synthetic leather in certain materials.

On-Road and Off-Road Performance

Under the hood, the Tasman features two powerful four-cylinder engines—a 2.5-liter gasoline engine with 281 horsepower and a 2.2-liter turbodiesel with 210 horsepower. The diesel version is available with a six-speed manual transmission, a rarity among today’s pickups, and both versions offer rear-wheel or all-wheel drive options. With driving modes like Sand, Mud, Snow, and Rock, the Tasman is well-suited for both urban roads and rugged terrain.

The truck bed can handle loads up to 1,195 kg, and the vehicle can tow trailers weighing up to 3.5 tons. Clearly, Kia aims to appeal not only to regular drivers but also to professionals who need a reliable, high-performance pickup.

 Global Ambitions with a Limit

Despite being labeled a “global pickup,” the Kia Tasman won’t reach the European market just yet. Sales are planned for Africa, the Middle East, Australia, and Korea, where there’s demand for durable and practical pickups that can handle tough conditions. But the big surprise is that Kia will not be selling the new Tasman in North America—a region long considered the promised land of pickups.

Source: KIA